Welcome to Ignition
Ignition is an AI product success platform designed to help PMMs, PMs, and other launch leaders to plan, execute, and measure the process of bringing new things to market, end-to-end.
What can Ignition do for you right now?
Build what sells. Then align customer teams to sell what you built.
Ignition helps you and your team become more aligned around new GTM initiatives -- whether it's a product, feature, campaign, event, or even a new company.
We use AI to help you collect and analyze all your customer & market intel, like customer calls and sales data from your CRM, and external competitive intelligence collected by Ignition. We then use that data to help:
Identify market opportunities (such as new feature requests, or customers to upsell on a new feature)
Create plans to capture those opportunities (such as product roadmaps and launch campaign plans)
Create all the marketing assets needed to execute those plans (all refined based on your customers’ exact language)
Enable your sales team to sell by pushing upsell opportunities complete with product context directly to them in their CRM.
With Ignition, you'll never have to deal with wondering what the market really wants, spending too much time crafting plans & content, chasing Eng teams for roadmap info, or writing ad-hoc stakeholder updates again.
How should I set up Ignition, to get maximum value?
There are a few very important steps we recommend you complete, before you start planning your build & launch process.
Connect some form of customer data – Ignition is very powerful on its own, but it becomes truly magical when you start hooking up your voice of customer from your CRM, call transcripts, and/or support data. It will allow you to instantly extract powerful insights, close the loop on sales opportunities, and create drastically better plans & content with AI. Just go to the Integrations screen.
Connect your Dev team's preferred tool – One of the hardest parts of launch planning is aligning product & GTM status, to get visibility into what's launching soon, and whether launches are on track. Ignition will do this for you! But first, you need to connect whichever tool your Product roadmaps live in (Jira, Productboard, spreadsheets, etc.). Just go to the Dev Tasks tab and follow the instructions.
Customize your campaign templates – Ignition's Copilot instantly builds launch plans for you by cascading best-practice-based plan structures, channel recommendations, task lists, and asset plans based on the inputs you give us. Ours are based on years of experience, but if you have specific templates your company prefers, just email them to [email protected] and we'll import them for you. You can also create a launch and use the "Save as template" button in the bottom-left to save it as a template you can re-use in the future.
Ignition 101
Navigating Ignition
🧑🚀 TIP: When using Ignition, pay attention to the little cards that pop up in the bottom-right, they'll help guide you to the next action! If you ever get lost, use the Home button to get back to the main dashboard.
Ignition has a few primary areas to be aware of:
Mission Control – Your primary dashboard for all Ignition modules, and calendar view of upcoming and recent launches.
Dashboard – See a snapshot of each core section of Ignition, including things like recent insights, upcoming launches, and post-launch performance.
Launch Calendar – A central calendar of launches, milestones, channel activity, releases, and tasks. Try playing with filters to see different altitudes of info.
Research – Where you'll collect and manage research into competitors and customers.
Competitive Intel – Your hub for competitive research. You can create battlecards that track key competitor data automatically, or connect your CRM to conduct Win/Loss analysis.
Voice of customer – Your hub for customer insight. You can integrate customer conversations and analyze them for key insights like common feature requests.
Studies – Use survey tools to conduct various forms of customer research like pricing & packaging research.
Build – Where you'll manage building your product, and collecting feature ideas.
Ideas/Backlog – Your hub for collecting ideas for things you might build. Use AI to surface ideas from customer data, or use public feature voting pages to let users or teammates nominate, vote on, and discuss feature ideas.
Roadmap – Where you'll prioritize and organize the roadmap of things you plan to build. Build visual roadmaps connected to key objects in Ignition like Personas and Feature Ideas.
Dev Tasks – Where you'll track dev team work. Connect your development team's project tracking tool (like Jira, Productboard, or a spreadsheet), to visualize development progress.
Launch – Where you'll plan customer-facing GTM processes and announcements.
Campaigns – View upcoming launch campaign plans, sorted chronologically. You can filter them using the Filter field, by name, tier, owner, or product lines.
NOTE -- Campaigns have their own sub-navigation. Your Dashboard (a high level view of the launch), the Launch Plan (your documentation around strategy and execution), Tools (tools to help you communicate and create), and Connections (all the associated data from elsewhere in Ignition).
Release notes – View and publish release notes to communicate product change. You can publish to an internal-only feed viewable only to users in your Ignition instance, or a publicly-viewable branded page.
AI copywriting – Create copy for individual types of assets, or entire campaigns, then export them into your asset library.
Personas – Where you'll manage personas. You can create personas that are re-usable across launch plans and roadmaps, and which will inform your AI.
Assets – Where you'll manage marketing collateral. Store, sort, and manage approvals on marketing assets created in Ignition.
Testimonials – Where you'll manage customer quotes. Extract quotes from call transcripts using AI, then manage approvals on them.
Tasks – See a holistic view of tasks across all campaigns, for easy visibility into your tasks, or your team's tasks.
Settings – Access your workspace, and personal settings by clicking your company's name (workspace settings) or your user icon (personal settings) in the top left. Manage users, billing, integrations, and notification settings here.
Connections: How It All Fits Together
On the whole, this is what a Go-to-Market process looks like:
Ignition's real magic comes from leveraging the power of Connections to drive products from concept all the way through post-launch success though (although it is all modular, so you don't need to use any given part of Ignition). Connections allow for key context to flow through the various stages of the product build and launch process, so stakeholders at each step can track progress and understand the "why" behind plans.
Generally, this is the flow of the product lifecycle in Ignition:
Research ➡️ Product Ideas ➡️ Roadmap Items ➡️ GTM Plans ➡️ Release Notes
Insights (your learnings) turn into Personas, Competitors, and Product Ideas
Product Ideas turn into Roadmap Items (the features you plan to build)
Roadmap Items are packaged up into Releases (the update you plan to ship)
Roadmap Items will also often have Personas, Competitors, Product Ideas, and Inisghts connected to them, for context.
Roadmap Items will also often be connected to Engineering Tasks (the specific tasks your Eng team needs to complete to build the feature)
Roadmap Items turn into GTM Plans (the launch plan for the customer-facing announcement of a product or feature)
GTM Plans will inherit all the Connections from the Roadmap Items
GTM Plans turn into Release Notes (the customer-facing communication of the new product or feature)
When any item is "Connected" to a new item, that new item inherits all the Connections from the previous item.
How it all works together
While each of the solutions mentioned is valuable on it’s own, the power of Ignition’s Product Management suite is how everything works together to ensure that every product release drives business impact. Let’s take a look at an example workflow.
Voice of Customer Insights – Your raw customer learnings.
Insights enable you to centralize your research and collect all of your customer feedback from messy data like sales deal notes and customer conversations. Typically Insights will be the raw data which you'll analyze (or use Ignition's AI) to identify new product ideas.
Product ideas – Your feature backlog.
Ideas let you create a backlog of feature ideas and collect feedback on them, to help identify what to build. Ideas can be collected via feature voting boards which can be hosted in Ignition or on public pages, or by integrating into your CRM and customer conversations and allowing Ignition's AI to automatically create and extract feature ideas. When an idea is ready to be built, you promote it into a roadmap item.
Roadmaps – What you plan to build.
Roadmaps are where you can prioritize and manage the features you're going to build. This is where you'll create a source of truth for what's shipping, when -- and use Connections to append context like the feature ideas, insights, or personas that form the "why" behind what you're building. Roadmap Items (e.g. features) can be attached to Releases to package up what's shipping, when. For roadmap items you plan to do a customer-facing announcement around, you can package them up into a GTM Plan.
GTM Plans – Customer-facing announcement plans.
GTM plans allow you to plan and orchestrate the go-to-market planning portion of your launch, such as setting objectives, planning positioning/messaging, and managing timelines, assets, and tasks. When creating a GTM plan from a roadmap item, all your context (Connections) will be handed off instantly to the Product Marketing team. Once you're ready to announce the feature to customers, you can create a release note.
Release notes – "The announcement"
Release notes are a quick and easy way to publish the announcement of your new product or feature to internal teams (inside Ignition) or externally to customers (on public release notes pages). Once a release note is published publicly, customers that subscribe to your page will be automatically notified of the release.
Now that you have an better understanding of how these tools work together, let’s dive a little deeper into each one.
Research — Building your insights base
Ignition makes it simple to collect customer insights and competitive insights, and then tie them to your roadmaps and GTM plans. It can automate much of your work around gathering these insights, and becomes a powerful knowledge base as you start to make connections between learnings and plans and performance. The most magical part is how Ignition makes your research actionable though, by using it to inform AI models that output better plans and content based on your customers’ language.
👨🚀 Items in Research can be re-used across Roadmaps and Campaigns using Connections. Tag items from your repository to a plan, and it will be used to inform AI outputs related to that plan, as well as becoming easily referenceable for context.
Customer Research
Ignition helps automate customer research by analyzing your customer conversations with AI, as well as empowering you to conduct one-off studies:
Voice of Customer – The Voice of Customer tab allows you to use AI to analyze customer conversations from the tools you use today like call transcription tools, CRMs, and support tickets. You can also upload insights via CSV or as raw notes. When using the Voice of Customer tools, once you’ve imported your data (via the Integrations tab), Ignition will auto-tag your conversations based on the subject matter, and apply an individual summary to it. From there, you can use the “Generate takeaways” button to extract insights based on the filtered view you have applied (try segmenting your data, or using the “refine results” option to add free-form instructions for more specific results).
Conducting Research Studies – From the Studies tab, you can create customer research studies for a variety of topics. Just pick the type of research you want to conduct, and follow the steps in the flow. Ignition will ask you a few questions about the product you're researching, generate a best-practice-based study, then give you the option to load in a list of recipients you'd like to collect data from. You can always preview the survey or edit the message they'll receive as well.
Competitive Intel
Ignition helps automatically monitor competitors, and analyze win/loss data with AI:
Battlecards – Building a battlecard in Ignition couldn't be simpler! Just drop in a competitor's URL and we'll build it for you! Ignition will automatically pull tons of data about your competitor, as well as analyze their website, your website, and reviews data to recommend key talking points for how to sell against them. If you want to analyze a specific sub-product for a competitor, just drop the product page link for that product. Then, you can customize any fields you like. We'll automatically refresh this data on a regular basis, so you're always up-to-date.
Sharing with Sales — The best way to share battlecards with Sales is by configuring your CRM integration to embed your battlecards. You can do this in the Integrations menu. Once configured, your battlecards will appear directly within the Deal object in your CRM for sales team members to access while on customer calls. You can also easily share battlecards with the “Share” button in the top-right. This will allow you to share your battlecards via a public link that doesn’t require the viewer to login for access.
Win/Loss Analysis – If you use a supported CRM, you can connect your CRM from the Win/Loss tab and automatically visualize performance against specific competitors across different timeframes, complete with insights into why deals were won or lost. Try playing with filters and then using the “Generate takeaways” button to extract insights about a specific competitor or subset of deals.
Build – Ideating and prioritizing roadmaps
Ignition's Build section is designed to help you collect and prioritize ideas for new products and features, then build and share your roadmap. What makes it extra powerful is how it uses connectivity into your CRM and Voice of Customer data, combined with AI, to extract ideas and marry them to revenue impact data – allowing you to prioritize based on revenue impact, and also more easily close the loop with Sales by automatically notifying reps when features ship. Roadmaps can be shared with flexible views, and customized using your own prioritization frameworks. The Build section is also where you'll be able to collaborate with dev teams, by integrating with the ticketing tools they use like Jira.
👨🚀 Integrating your CRM will enable *much* more powerful roadmapping – our AI can automatically extract feature ideas blocking deals, map deals to roadmap items, and automatically notify sales reps of accounts to upsell when relevant features ship.
Ideas – Collect customer feedback and build your backlog with AI
The Ideas tab in Ignition is where you'll manage your backlog of product ideas that you *might* build someday. It's your workbench to collect ideas, discuss feedback, and collect inputs like votes and revenue details for how impactful something might be to build.
There are a few ways to collect ideas in Ignition:
Automatic idea extraction with AI – By turning on the Product Gaps feature, Ignition's AI will automatically analyze your integrated data and identify features customers have asked for. We'll add them to your idea board, categorize them, and even map the customer accounts that are relevant to them to the Idea, so you can prioritize based on the potential revenue impact they can influence. Go to Settings > Integrations and connect your CRM, call transcription tools, or Slack.
Collecting ideas via public idea boards – Public idea boards allow you to share a public board with customers or teammates where they can nominate, vote on, and discuss feature ideas. Idea boards can be password-protected and marked as private as well, so they're visible only to the folks you want to see them. To configure your ideas board, go to Settings > Build > Ideas and toggle both the global and specific board pages live.
Once Ideas are on your board, you can easily add or remove them from public boards by marking them "public" or not. When you publish a comment or update status within Ignition, you can also opt to publish that comment as an email notification to all the users who have voted or commented on that feature, making it very easy to announce once things go live!
👨🚀 When an idea with Deals attached to it is marked "done", Ignition will automatically notify the sales rep who owns the deal, making it dead simple to ensure revenue opportunity gets captured!
When you're ready to actually build your Idea, simply promote it to the Roadmap, and we'll connect all the relevant context like the idea and any associated deals.
Roadmap – Prioritize and share your roadmap to revenue
Roadmaps are where you'll prioritize and communicate the strategic roadmap of features you actually plan to build.
Roadmap basics
You can easily create multiple roadmaps (try creating one for each product line), and slice/dice views across them by using the Display settings to group and filter features in different views. Views can be saved for use by other teammates, and shared publicly via public pages. Using the Display option, you can also control what columns are visible toggle between List, Timeline, and Kanban views for different visualizations of your work.
Typically, each Roadmap Item will be a feature you plan to build, and then you might add sub-items for smaller sub-features as well. By clicking into the detailed view for any Roadmap Item, you can add lots of extra context and detail by attaching Ideas, Insights, Deals, or other elements from across Ignition. You can also set up dependencies with other Roadmap Items.
Releases are categorization objects meant to capture the version or release that a number of features will be released in.
Customizing roadmap parameters
For extra customization, try going to your Build > Roadmap settings to configure alternate value/effort prioritization frameworks, customize the statuses used on your roadmap, and manage Releases.
Integrating with Jira and other issue trackers
Roadmaps can be easily synced with issue trackers like Jira, Linear, and Zoho Sprints. By integrating these tools, you can track progress for roadmap items by adding tickets to any roadmap item. You can also use the "Create ticket" feature to generate Jira tickets using AI from within Ignition.
Moving to launch
When you're ready to launch your feature, Ignition helps with this communication in multiple ways:
Automatically notifying Sales – If you have a Deal appended to a roadmap item, we'll automatically notify the rep responsible for that Deal, when the feature is marked as "done".
Publishing release notes – For smaller releases, it's easy to publish a release note either internally or to your public release notes board.
Creating a Launch Campaign – For larger features and announcements, you can select one or more features from your roadmap, and package them into a GTM plan to orchestrate a complete launch initiative.
👨🚀 When you promote Roadmap Items to GTM Plans, we'll automatically carry through appended context, so your GTM plan's AI recommendations will be based on the personas and insights that informed your build process!
Dev Tasks – Connect your roadmaps to your dev team's work
By connecting your issue tracker like Jira, Linear, or Zoho Sprints, you can easily import and visualize all the development work going on with your Engineering team.
The Dev Tasks tab will provide a quick-reference view of whatever is going on in Jira. But, within any Roadmap Item, you can also append tickets to sync status, or even create Jira tickets directly from the Roadmap.
Launch — Announcing your products
Ignition helps with launching products and campaigns in three primary ways. For smaller releases that don’t warrant a full GTM campaign, Ignition allows you to easily publish bite-sized Release Notes for both customers and internal teammates. For bigger announcements which require more go-to-market orchestration, Ignition uses AI to help build best-practice-based GTM plans and enable internal teams to sell. And, no matter what you’re launching, Ignition’s AI copywriting tools make it simple to quickly generate on-message content to feed all your marketing channels for the announcement.
👨🚀 The more context you give Ignition, the better your outputs — try using Connections to attach research, roadmap info, and personas to your plans, and Ignition will factor them in as we generate your plans and content.
Release notes — Communicating what’s shipped and smaller updates
Changelogs in Ignition make it super easy to communicate recent product updates to both internal teams, and externally to customers, via private internal release note feeds and public branded release note pages. These are designed primarily to communicate nitty-gritty feature updates which may not warrant a larger campaign plan. Simply set up your page and you're good to go!
Adding a new Changelog post is very simple -- you simply click "Add", write your post content, and when you're ready for it to go live, click the "Schedule" button in the top left to either set it live right away or publish it in the future.
“Internal” release notes will be visible only inside Ignition — these are useful for communicating change to your teammates privately, such as collaborating between Product and Product Marketing.
”Public” release notes are visible on your public page — these are useful for communicating change to customers, or teammates like Sales who prefer not to login to Ignition.
Subscribers to will be notified whenever a new release note is published, automatically.
You can start publishing internally right away, but to get your public feed live, please make sure both the "Global" and "Release Notes" pages are set to "live" in Settings. Public pages set to Private will be visible only to viewers with the direct link to the page, and can be password-protected to allow for sharing with individual customers.
Campaigns — Planning and orchestrating go-to-market for larger announcements
Campaigns are designed to help create a repeatable, enablement-first motion for new market announcements. Campaigns can be used to plan anything that involves a customer-facing announcement — product launches, global market expansions, pricing updates, or even simple brand campaigns to introduce a new message.
When you opt to "Plan a Launch" or click "New Launch", Ignition will start dynamically helping you build your launch plans. You can also create plans directly from Product releases in the Product Roadmap tab. Here's what's going to happen:
You enter the basic details about your launch requested on the modal.
👨🚀 The selections you make here will help dynamically adjust the launch plan Ignition recommends to you if you activate Copilot.
Ignition will recommend a planning template to you, based on your launch's Type, and Tier. You can also opt to build your own plan from scratch, or from a template you've created if you prefer.
👨🚀 Once you're in the plan, you'll also notice the option to "Build with Copilot". By selecting this, you can have Copilot automatically populate Channel, Asset, and Project plans, based on your launch type, tier, launch date, and more. If you'd like to adjust the default outputs, just email us!
You'll be dropped into your Launch Plan. Launches consist of a few key elements:
Launch dashboard -- This is the main dashboard for your launch. It's a snapshot of launch readiness, important timelines, and critical next actions.
👨🚀 Launch phases are an important concept in Ignition — customize, then migrate your launch through phases as you progress, to easily manage approvals and communications to key stakeholders.
👨🚀 Try connecting roadmap items from Jira to the Product Status section to create a unified view of progress towards launch across product & GTM.
Launch plan -- This is where all your strategy and execution will be created and collaborated on.
Objectives -- Here you can set up OKRs, and track performance with analytics integrations.
GTM timeline -- This is your master calendar, where you can map out overall GTM milestones, channel activity supporting the launch, and task timelines. In the Product Status tab you can track connected product task progress.
Launch brief – This is where you document your strategy. You'll find specialized modules for every important piece of planning documentation.
👨🚀 Within each module, you’ll also find AI support to help you instantly craft best-practice based objectives, positioning statements, messaging, and more.
Copy & assets – This is where you house, review, and approve assets. You can store copy, files, or links to documents here, and tag them to promotional channels so you know which are tied to what activity.
Tasks – This is where you track your pre-launch, launch day, and post-launch Go-to-Market tasks. Tasks are organized by custom tags by default, but you can group or sort them by assignee, status, and more.
Tools — This is where tools to help make your launch planning and execution easier will live.
AI copywriting — This is where you can use AI to create content for your campaign plan, based on the messaging included in it. We’ll auto-populate recommended assets based on the channels you’re using, messaging from your launch brief, and use any Connections to refine results. The content you create can then be easily exported to the campaign’s asset library.
Internal comms — This is where you can easily share status updates with stakeholders either individually or by automating updates to a Slack channel. Share just the right info with just the right people with modular sharing.
Retrospectives — This is where you can run post-launch retrospective surveys to assess how well-enabled your team felt around the launch, and identify opportunities for process improvement going forward.
Connections -- This is where all your connected items from other areas of Ignition will live. Context inherited from roadmap items, external release notes, etc.
Double-check your plan structure and customize it. If you want to add, or rearrange modules in the Launch Brief -- you can do so in the left navigation bar by drag/dropping them, or clicking the plus sign to add section dividers.
Fill in your GTM plans as you normally would!
👨🚀 Pro tip: Try typing "/" or "@" in text editor fields, and it will pull up more advanced editing options, including an AI writing assistant powered by AI.
Once your plans are completed (or at a shareable state), you can easily share modular status updates with the "Share Update" button. Or just publish your Mission Control page to the team.
You add key Launch Team members from the "Launch Team" menu -- these are collaborators who will get edit access to the whole plan, and special notifications when plans get updated.
We recommend focusing on "point" contacts here -- for example, the leads from Product, Marketing, Comms, Customer Success, and Design.
Launch Modules & Copilot
Launch plans in Ignition are broken into Modules. You might think of these similar to headered sections in a launch plan, if you were writing it in a simple Google Doc. However, each module is tailor-made to best house the type of information you're documenting -- for example, there's a rich timeline for mapping promotional channel plans. Modules are built independently for a few reasons:
Modular sharing – Using the "Share Update" button, you can share just the modules relevant to specific stakeholders. Or, publish public pages with certain module elements hidden.
👨🚀 Copilot – Copilot are Ignition's workflows to help you build stronger plans, faster. We've embedded best practice-based frameworks into the product, and are currently building AI to integrate them even more tightly into your workflow. For modules which have a Copilot flow (we're building more soon!), you can access them from "Copilot" button in the top-left when it's highlighted, or from the prompt at the bottom of the module.
AI Copywriting — Create on-message content refined using your data
AI copywriting is fairly straightforward to use, and helps you instantly create entire campaigns’ worth of content, all refined based on your company’s brand, specific campaign messaging, and the language your customers use.
👨🚀 The more context you give Ignition, the better your outputs will be! We’ll pull a lot of this automatically, but try connecting Voice of Customer data, and filling in details on your company’s brand voice and messaging, to improve your outputs.
To create content using AI copywriting, simply select the format(s) you’d like to create (hint: Campaigns allows you to create 1-to-many assets using a single set of messaging to create many different formats all at once). Once you’ve selected your formats, simply enter the details about the product you want to promote, and attach any inputs you’d like the AI to take into account, such as personas to message towards or competitors to message against, and we’ll write your content. From there, simply select “Export” to save your content into your Asset Library — select the specific asset card you’d like the content saved to and we’ll do the rest.
Library — Your knowledge repository.
The library in Ignition is meant to be the central repository for things that will get repurposed across Ignition. This is where you’ll store details on the personas your company targets, where you’ll collect and house customer testimonials, and where you’ll store all the marketing collateral (assets) you’ve created to support your campaign plans. This is also where your personal stuff like tasks assigned to you will live.
👨🚀 It’s important to note that as you create items inside of plans, they’ll be automatically stored and organized here for you (for example, each time you create an Asset inside of a Campaign plan, we’ll store it here and auto-tag it with metadata related to that Campaign such as the launch, product line, and channel it’s associated with). It also works the other direction, as you create items in your Library, these objects can be used and tagged to specific plans
Assets — Digital asset management for your marketing collateral
Assets are where you’ll manage marketing collateral, whether it was created inside Ignition’s AI copywriting tools, or simply uploaded. This is a searchable, filterable repository anyone across your team can access key files and copy, organized by product line, campaign, channel, and more.
Assets stored in Ignition will automatically inherit the metadata related to the campaign they’re stored in. Play with search, and filters to find the right assets.
You can also use Ignition to manage approvals on Assets, by sending them to stakeholders for review. Approvers can approve the asset directly via email, or comment on the asset.
You can create Assets in 3 main ways:
Upload files — drag files into either the asset library itself, or a specific asset card to store them. Ignition supports uploads for most major file types.
AI copywriting — use Ignition’s AI copywriting tools to generate collateral, and it can be stored directly inside an asset card in your library.
Writing — you can also create assets directly inside Ignition by creating an asset card and writing the content directly inside Ignition’s text editor.
Personas — Your company’s target audience(s)
The Personas tab is fairly straightforward. You can build your Personas here and fill them in with any relevant details you want your cross-functional teams to know. Any Persona created within a Launch Plan will also appear here.
Ignition’s AI can also help to generate key talking points about your Persona. Simply give us some context on the audience you’re trying to target, and we’ll do the rest.
Once you’ve built Personas, they can be used to refine AI outputs in your campaign plans and AI copywriting, as well as repurposed as appended planning context.
Testimonials — Customer quotes for marketing materials
The testimonials tab allows you to store customer quotes, and track which are approved for use. Simply add these directly, or use our AI to extract them from your Voice of Customer data. If using AI, we’ll look through all your connected customer calls and pull out any quotes that seem relevant, then let you review them and save the ones you want to keep.
For more info on how to connect Voice of Customer, see our Integrations and Research articles.
Tasks — A global, and personal, view of your tasks
The tasks tab allows you to see all the tasks across your workspace, or drill down into your personal tasks. This makes it easy for you to quickly reference any tasks you’re responsible for, across all the different campaign plans you’re running.
Sharing, exporting, and syncing plans
Ignition is designed to easily share info OUT to teammates, so that you don't need to worry about getting other stakeholders to adopt Ignition in order to get value.
Sharing behaves slightly differently depending on the type of info you're trying to share outwards, but generally Ignition can both share information via integrations and via direct communications in email, Slack, and Teams.
"Views" & Public Pages
It's very easy to create shared views, to allow teammates to see a specific filtered set of data. In many cases, these views can even be shared via public pages which publish a simplified, hosted page which you can share with anyone, without them needing to join your Ignition instance.
To create a view (Ideas, Roadmaps) – simply use the Display > View controls to save your current view.
To publish a public page (Battlecards, Ideas, Roadmaps, Campaign Plans) – Use the "Share" control in the top-right and select "publish to public page".
Integrations – Exporting & Syncing
Ignition supports *many* integrations for all sorts of exporting and syncing data. In some cases, we'll export data into the integration's format, in whereas in other cases we'll bidirectionaly sync so status is reflected in both tools.
To export Battlecards to CRM (Competitive Intel) – Use the "Export" control in the top right, and configure your CRM integration of choice. Your battlecards will appear in the deal object as a dropdown that Sales can easily reference when in deals.
To export campaign plans to a doc (Campaign Plans) – Use the "share update" experience in the top-right and select "export to an integration", to export your campaign plans to Google Docs, Confluence, or Slides. If you re-export a second time (e.g. after something changed in the plan), we'll automatically update the doc so you don't end up with dozens of versions of the same plan created
To sync status (Roadmaps, Tasks) – Use the "Integrations" option in the top right to bidirectionally sync task or roadmap status. Changes made to tasks in either tool will reflect in the other, but to preserve your roadmapping tools, changes in Ignition to roadmaps will not reflect in your roadmapping tools.
Email & Slack – Modular, automated status updates
By default, Ignition automates tons of internal comms to stakeholders, via email and slack. We'll send a weekly and monthly rollup of your launch activity to everyone in your workspace. We'll notify sales reps when features ship if deals have been added to Ideas or Roadmap Items. We'll also notify launch team members for specific campaigns when the launch changes status or the launch date moves. But the real magic comes with how Ignition allows for more modular internal comms communication automation.
Launch plan Internal Comms
There's one very important reason we've modularized launch plans in Ignition. The reality is that most stakeholders in the launch planning process don't need (and thus never read) the full launch plan – they each have individual bits and pieces of information that are important to them. So, we made it really easy to modularly create stakeholder updates and push them directly into people's inbox. You can even set these updates up to send on a recurring basis with the latest info.
If you'd like to share to Slack, connect your Slack instance under "Integrations" in Settings, and you'll have the ability to send Slack DM's or publish updates to Slack channels.
To share an update with a set of stakeholders:
Click "Share Update" in the top-right corner of the plan.
Add recipients and customize your delivery settings
👨🚀 If you choose to "send as myself", Ignition will send the update from your account. This is a great way to make sure your recipients engage with the message!
Schedule your update and/or set it to recur (if you send a recurring update, as data in the plan changes, the latest will be sent).
Select the modules you want to include in the update – we'll format them into a structure that's easily digestible via email or Slack for you, and generate an update communication, which you can edit.
Selected stakeholders will receive a custom update via email or Slack, whichever they've indicated is their preferred communication method.
If you choose to send to a Slack channel, Ignition will publish it there.
Using Integrations to Automate Cross-Functional Work
Ignition is a powerful all-in-one tool for PMs and PMMs on its own, but there are a number of very important integrations Ignition supports, to help make collaborating with all those other teams across the company easier.
🧑🚀 Most integrations are a simple OAuth – simply login, toggle a setting or two, and you're off and running. Depending on your company's settings, you may need Admin permissions. Please contact [email protected] if you have issues.
CRM Tools (Salesforce, HubSpot, etc.) - CRMs are one of the most powerful integrations Ignition offers. By connecting your CRM, you can use AI to automatically extract win/loss insights, feature ideas blocking deals, and other insights. Ignition will automatically marry the deal data to those insights, allowing for incredibly powerful workflows such as automatically notifying relevant sales reps when features ship. By connecting your CRM, you can also export key enablement data like battlecards directly into your CRM for sales reps to easily access.
🧑🚀 Configuring CRMs is a little trickier than other integrations in Ignition. You will need to map the objects and fields where key data lives. We suggest opening a "Deal" or "Opportunity" in your CRM when configuring the integration, so you can identify field names with relevant content.
Call Transcription Tools (Gong, Zoom, etc.) - You can use support tickets to capture the voice of the customer and inform your process. Ignition's AI tools will use capture product strengths/weaknesses, feature gaps, overall sentiment, and more, and use their language to craft better plans.
Support tools (Intercom, Zendesk, etc.) - You can use support tickets to capture the voice of the customer and inform your process. Ignition's AI tools will use capture product strengths/weaknesses, feature gaps, overall sentiment, and more, and use their language to craft better plans.
Product Development Tools (Jira, Productboard, etc.) – By connecting the tools your Product team's roadmap, and development tracking live in, in the Product Roadmap (Dev Tasks) tab, you can...
A) view the Product roadmap, and predictively surface upcoming features that may need a launch planned around them.
B) map features to launches, to track their progress and get predictive insights into whether the launch is on track or at risk of being delayed.
Project Management Tools (Asana, Monday, etc.) – Sometimes, other teams like to use a tool like Asana to manage their GTM tasks. Ignition integrates with these tools, so that by selecting "Integrations" on the Tasks tab, you can import or export tasks from those tools, and easily sync their status.
Communication Tools (Slack, Gmail) – Our Slack integration allows you to send and receive updates from Ignition to users in your Slack org. By integrating Gmail, you'll also be able to send updates as yourself, rather than from Ignition.
Documentation Tools (Google Docs, Confluence, Google Slides) – Within Ignition modules, you can easily import content from docs by dropping in a link. You can also export your GTM plans to a doc from the Share Updates flow.
(COMING SOON) Measurement Tools & CRMs (Mixpanel, Google Analytics, etc.) – By connecting your measurement tools or CRM, Ignition can help you analyze how your GTM processes are driving impact such as pre/post-launch lift on key metrics.
To manage your integrations, go to Settings, and click "Integrations". From here you can disconnect, or connect any integration in Ignition.
Customization, templates, and views
Everything in Ignition is extremely customizable, even down to the dynamic outputs Copilot AI is creating for you.
General customization tips:
Make sure your workspace settings have been configured, to improve your AI outputs and the organization of your workspace's data
Add detail about what your company does, and how you talk, in AI Settings.
Add tags for each of your specific Product Lines to segment data by product.
In any given view, use the Display & Filter controls to adjust visible columns, add custom columns, and save custom views that can be shared with others.
Don't forget to set up your personal notification preferences!
Customizing Roadmaps:
Use your Roadmap Settings to customize how your Roadmaps are configured.
Add Releases so you can organize features by release
Add Statuses to organize roadmaps around custom statuses
Add Prioritization Factors to customize how overall "value vs. effort" scores are calculated. You can adjust weighting on these as well, if some factors are more important than others.
Customizing Launch Campaign Templates:
If you'd like to customize your launch plans, there are two options:
Customizing Launch Phases – Use the GTM Phases tab under Template Settings to adjust the phases applied by default for different types/tiers of launch. You can set default approvers for phase migrations as well as specific phase timelines.
Customizing Copilot frameworks – Want to edit the Type/Tier/Channel impacts on your Copilot outputs? Just email us at [email protected]!
Saving static templates – Don't care if your templates are dynamic? You can easily create a launch, fill it in, and then click the "Save as a template" button in the left-nav, to save this template for future use. Choosing to save the content in the modules will also retain any content in your plans such as messaging frameworks.
Applying Templates – When you're ready to use your Template, just select it from the Templates dropdown in "Launch Characteristics" section when creating a new launch.
Other customizations – Are there other items you want customized? Just reach out -- most likely we can support it!
To manage your templates, go to Settings, and click "Templates". From here you can create a launch from a template, or delete templates.
Customizing Release Notes & Ideas Pages:
First, make sure both the "Global" and "Release Notes/Product Ideas" pages are set to "Live" in your Changelog Settings.
From here, explore the options for customizing the look and feel, URL, and visibility of your public pages.
Note that there will be settings for each individual component you would like visible, as well as overall page settings. You may need to adjust both, depending on how you are hoping to customize things.
Frequently Asked Questions
Do I have to use Ignition's frameworks, or can I customize things like type/tier of launch, roadmap prioritization frameworks, etc.?
No! You can save your own static templates directly inside plans, or if you'd like to do more advanced customization you can reach out to us at [email protected] and we can easily customize these for you.
When do you plan to integrate with {integration name}?
We're always adding to our integrations. You can see the list of current integrations here. If you want an integration that's not listed, please reach out to us at [email protected].
What's the difference between... Ideas vs. Roadmap Items? Releases vs. Launches? Development Tasks vs. Tasks? Where do these different objects live?
Ideas vs. Roadmap Items –
Ideas (displayed in the Ideas/Backlog tab) are your backlog of product ideas you're collecting from teammates and customers, which you're not sure you're going to build yet.
Roadmap Items (displayed in the Roadmap tab) are the features or product initiatives you're actively planning to build.Releases vs. Release Notes vs. Launches –
Releases (displayed in the Roadmap tab) are scheduled buckets of features you are going to push live in your product on a given date. Often, these are "versions".
Release Notes (displayed in the Release Notes tab) are short posts sharing details about what was included in a recent Release. Think of them like a mini-blog post for teammates and customers to track what you've shipped.
Launches (displayed in the GTM Plans tab) are the customer-facing announcement campaigns to tell the world about the features you released. Think of them as a campaign plan for a bigger announcement.Dev Tasks vs. Tasks –
Development tasks (displayed in the Development Tasks tab, Product Status tab in GTM plans, and via the "Product progress" bar in Mission Control) are the tasks your product development team is completing to build the product.
GTM tasks (displayed in the Tasks tab) are the tasks your cross-functional team is completing to launch the product.
Can I import/export my plans?
You can! We support import/export for launch plans via Google Docs and Confluence (Notion, Coda coming soon). We also sync with most popular roadmapping, project management, and asset management tools. Check out our guide on Exporting here.
Where can I submit feature ideas?
You can submit new feature ideas on our Product Idea page, or new integration ideas on our Integration Ideas page.
Is your platform secure? How does your AI deal with our data?
Ignition uses best-in-class security practices and is fully SOC-2 Type II compliant. Our AI is privacy-first and does not use your data to train models -- your data is fully self-contained within your workspace.
Do you offer volume discounts for bigger teams / datasets?
Absolutely! Please reach out to [email protected] to discuss this. We have a variety of custom plans available to keep Ignition affordable as you scale.
Contact
If you've found other interesting ways to use Ignition, share them with us :). We always love hearing your feedback (both good and bad), because it helps us make the best product for you.
As always, you can reach Derek at [email protected] or (503) 901-9612 at any time of the day for any reason.