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Navigating Ignition
Navigating Ignition

What do all the main screens in Ignition do?

Derek Osgood avatar
Written by Derek Osgood
Updated over 7 months ago

πŸ§‘β€πŸš€ TIP: When using Ignition, pay attention to the little cards that pop up in the bottom-right, they'll help guide you to the next action! If you ever get lost, use the Home button to get back to the main dashboard.

Ignition has a few primary areas to be aware of:

  • Mission Control – Your primary dashboard for all Ignition modules, and calendar view of upcoming and recent launches.

    • Dashboard – See a snapshot of each core section of Ignition, including things like recent insights, upcoming launches, and post-launch performance.

    • Launch Calendar – A central calendar of launches, milestones, channel activity, releases, and tasks. Try playing with filters to see different altitudes of info.
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  • Research – Where you'll collect and manage research into competitors and customers.

    • Competitive Intel – Your hub for competitive research. You can create battlecards that track key competitor data automatically, or connect your CRM to conduct Win/Loss analysis.

    • Voice of customer – Your hub for customer insight. You can integrate customer conversations and analyze them for key insights like common feature requests.

    • Studies – Use survey tools to conduct various forms of customer research like pricing & packaging research.
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  • Build – Where you'll manage building your product, and collecting feature ideas.

    • Ideas/Backlog – Your hub for collecting ideas for things you might build. Use AI to surface ideas from customer data, or use public feature voting pages to let users or teammates nominate, vote on, and discuss feature ideas.

    • Roadmap – Where you'll prioritize and organize the roadmap of things you plan to build. Build visual roadmaps connected to key objects in Ignition like Personas and Feature Ideas.

    • Dev Tasks – Where you'll track dev team work. Connect your development team's project tracking tool (like Jira, Productboard, or a spreadsheet), to visualize development progress.
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  • Launch – Where you'll plan customer-facing GTM processes and announcements.

    • Campaigns – View upcoming launch campaign plans, sorted chronologically. You can filter them using the Filter field, by name, tier, owner, or product lines.

      • NOTE -- Campaigns have their own sub-navigation. Your Dashboard (a high level view of the launch), the Launch Plan (your documentation around strategy and execution), Tools (tools to help you communicate and create), and Connections (all the associated data from elsewhere in Ignition).

    • Release notes – View and publish release notes to communicate product change. You can publish to an internal-only feed viewable only to users in your Ignition instance, or a publicly-viewable branded page.

    • AI copywriting – Create copy for individual types of assets, or entire campaigns, then export them into your asset library.
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    • Personas – Where you'll manage personas. You can create personas that are re-usable across launch plans and roadmaps, and which will inform your AI.

    • Assets – Where you'll manage marketing collateral. Store, sort, and manage approvals on marketing assets created in Ignition.

    • Testimonials – Where you'll manage customer quotes. Extract quotes from call transcripts using AI, then manage approvals on them.

    • Tasks – See a holistic view of tasks across all campaigns, for easy visibility into your tasks, or your team's tasks.

  • Settings – Access your workspace, and personal settings by clicking your company's name (workspace settings) or your user icon (personal settings) in the top left. Manage users, billing, integrations, and notification settings here.

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