Ignition is a powerful all-in-one tool for PMs and PMMs on its own, but there are a number of very important integrations Ignition supports, to help make collaborating with all those other teams across the company easier.
🧑🚀 Most integrations are a simple OAuth – simply login, toggle a setting or two, and you're off and running. Depending on your company's settings, you may need Admin permissions. Please contact [email protected] if you have issues.
CRM Tools (Salesforce, HubSpot, etc.) - CRMs are one of the most powerful integrations Ignition offers. By connecting your CRM, you can use AI to automatically extract win/loss insights, feature ideas blocking deals, and other insights. Ignition will automatically marry the deal data to those insights, allowing for incredibly powerful workflows such as automatically notifying relevant sales reps when features ship. By connecting your CRM, you can also export key enablement data like battlecards directly into your CRM for sales reps to easily access.
🧑🚀 Configuring CRMs is a little trickier than other integrations in Ignition. You will need to map the objects and fields where key data lives. We suggest opening a "Deal" or "Opportunity" in your CRM when configuring the integration, so you can identify field names with relevant content.
Call Transcription Tools (Gong, Zoom, etc.) - You can use support tickets to capture the voice of the customer and inform your process. Ignition's AI tools will use capture product strengths/weaknesses, feature gaps, overall sentiment, and more, and use their language to craft better plans.
Support tools (Intercom, Zendesk, etc.) - You can use support tickets to capture the voice of the customer and inform your process. Ignition's AI tools will use capture product strengths/weaknesses, feature gaps, overall sentiment, and more, and use their language to craft better plans.
Product Development Tools (Jira, Productboard, etc.) – By connecting the tools your Product team's roadmap, and development tracking live in, in the Product Roadmap (Dev Tasks) tab, you can...
A) view the Product roadmap, and predictively surface upcoming features that may need a launch planned around them.
B) map features to launches, to track their progress and get predictive insights into whether the launch is on track or at risk of being delayed.
Project Management Tools (Asana, Monday, etc.) – Sometimes, other teams like to use a tool like Asana to manage their GTM tasks. Ignition integrates with these tools, so that by selecting "Integrations" on the Tasks tab, you can import or export tasks from those tools, and easily sync their status.
Communication Tools (Slack, Gmail) – Our Slack integration allows you to send and receive updates from Ignition to users in your Slack org. By integrating Gmail, you'll also be able to send updates as yourself, rather than from Ignition.
Documentation Tools (Google Docs, Confluence, Google Slides) – Within Ignition modules, you can easily import content from docs by dropping in a link. You can also export your GTM plans to a doc from the Share Updates flow.
(COMING SOON) Measurement Tools & CRMs (Mixpanel, Google Analytics, etc.) – By connecting your measurement tools or CRM, Ignition can help you analyze how your GTM processes are driving impact such as pre/post-launch lift on key metrics.
To manage your integrations, go to Settings, and click "Integrations". From here you can disconnect, or connect any integration in Ignition.