Ignition is a powerful all-in-one tool for PMs and PMMs on its own, but there are a number of very important integrations Ignition supports, to help make collaborating with all those other teams across the company easier.
Support tools (Intercom, Gong, Zendesk) - You can use support tickets and recorded calls to capture the voice of the customer and inform your go-to-market process. Ignition's AI tools will use capture product strengths/weaknesses, feature gaps, overall sentiment, and more.
Product Development Tools (Jira, Productboard, etc.) – By connecting the tools your Product team's roadmap, and development tracking live in, in the Product Roadmap (Engineering Tasks) tab, you can...
A) view the Product roadmap, and predictively surface upcoming features that may need a launch planned around them.
B) map features to launches, to track their progress and get predictive insights into whether the launch is on track or at risk of being delayed.
Project Management Tools (Asana, Monday, etc.) – Sometimes, other teams like to use a tool like Asana to manage their GTM tasks. Ignition integrates with these tools, so that by selecting "Integrations" on the Tasks tab, you can import or export tasks from those tools, and easily sync their status.
Measurement Tools & CRMs (Mixpanel, Google Analytics, Salesforce, etc.) – By connecting your measurement tools or CRM, Ignition can help you analyze how your GTM processes are driving impact. From the "KPIs & retros" tab you can visualize pre/post-launch lift on key metrics, and from the "Competitive Intel" page you can conduct Win/Loss analysis with data from your CRM.
Communication Tools (Slack, Gmail) – Our Slack integration allows you to send and receive updates from Ignition to users in your Slack org. By integrating Gmail, you'll also be able to send updates as yourself, rather than from Ignition.
Documentation Tools (Google Docs, Confluence, Google Slides) – Within Ignition modules, you can easily import content from docs by dropping in a link. You can also export your GTM plans to a doc from the Share Updates flow.
To manage your integrations, go to Settings, and click "Integrations". From here you can disconnect, or connect any integration in Ignition.