About integration: Ignition connects with Gong to feed transcripts of customer conversations into Ignition’s AI-powered tools. Ignition will automatically identify and summarize the transcripts into key themes and insights from customers. Product & marketing teams use these insights to inform what to build, message, and launch.
How to connect
You must have an Ignition account account with Admin Permissions.
Log in to Ignition.
Go to the Integration page.
Click Connect on the Gong integration and follow the approval flow
Once connected, you can find your customer conversations in the Insights section under Product Management in the side navigation of Ignition.
You can view a demo of the integration here.
Understand the voice of the customer with AI
Use AI analysis to surface key themes from customer conversations, common feature requests, areas for improvement, and overall sentiment analysis.
Automatically identify deal-blocking feature gaps
Instantly analyze customer conversations with AI, automatically identifying and categorizing the feature gaps blocking deals and adding them to your idea backlog.
Power your go-to-market process
Capture valuable marketing insights that fuel your go-to-market process like key value drivers, “in their words” common terms, and top confusion points & complaints.