Managing your knowledge and assets
The library in Ignition is meant to be the central repository for things that will get repurposed across Ignition. This is where you’ll store details on the personas your company targets, where you’ll collect and house customer testimonials, and where you’ll store all the marketing collateral (assets) you’ve created to support your campaign plans. This is also where your personal stuff like tasks assigned to you will live.
👨🚀 It’s important to note that as you create items inside of plans, they’ll be automatically stored and organized here for you (for example, each time you create an Asset inside of a Campaign plan, we’ll store it here and auto-tag it with metadata related to that Campaign such as the launch, product line, and channel it’s associated with). It also works the other direction, as you create items in your Library, these objects can be used and tagged to specific plans
Assets — Digital asset management for your marketing collateral
Assets are where you’ll manage marketing collateral, whether it was created inside Ignition’s AI copywriting tools, or simply uploaded. This is a searchable, filterable repository anyone across your team can access key files and copy, organized by product line, campaign, channel, and more.
Assets stored in Ignition will automatically inherit the metadata related to the campaign they’re stored in. Play with search, and filters to find the right assets.
You can also use Ignition to manage approvals on Assets, by sending them to stakeholders for review. Approvers can approve the asset directly via email, or comment on the asset.
You can create Assets in 3 main ways:
Upload files — drag files into either the asset library itself, or a specific asset card to store them. Ignition supports uploads for most major file types.
AI copywriting — use Ignition’s AI copywriting tools to generate collateral, and it can be stored directly inside an asset card in your library.
Writing — you can also create assets directly inside Ignition by creating an asset card and writing the content directly inside Ignition’s text editor.
Personas — Your company’s target audience(s)
The Personas tab is fairly straightforward. You can build your Personas here and fill them in with any relevant details you want your cross-functional teams to know. Any Persona created within a Launch Plan will also appear here.
Ignition’s AI can also help to generate key talking points about your Persona. Simply give us some context on the audience you’re trying to target, and we’ll do the rest.
Once you’ve built Personas, they can be used to refine AI outputs in your campaign plans and AI copywriting, as well as repurposed as appended planning context.
Testimonials — Customer quotes for marketing materials
The testimonials tab allows you to store customer quotes, and track which are approved for use. Simply add these directly, or use our AI to extract them from your Voice of Customer data. If using AI, we’ll look through all your connected customer calls and pull out any quotes that seem relevant, then let you review them and save the ones you want to keep.
For more info on how to connect Voice of Customer, see our Integrations and Research articles.
Tasks — A global, and personal, view of your tasks
The tasks tab allows you to see all the tasks across your workspace, or drill down into your personal tasks. This makes it easy for you to quickly reference any tasks you’re responsible for, across all the different campaign plans you’re running.